World premiere: the most efficient Toyota Prius ever

Toyota Prius, world preview of the new generation of one of the historic cars of the brand, made of engineering innovation and captivating design; we are witnessing the world premiere of the fifth generation model.

The first generation Prius was launched 25 years ago, in 1997. It immediately had a great impact on Toyota and the automotive world, establishing itself as a true automotive icon and symbol of electrification. He also clearly and decisively outlined future trends in terms of technology. The new generation, which will be available exclusively as a plug-in hybrid in Europe, takes the next step on this journey.

Toyota’s commitment to carbon neutrality

Toyota is committed to achieving carbon neutrality and the hybrid technology pioneered by the Prius continues to make a significant contribution to it transition to zero emissions. The new plug-in Prius strengthens the company’s multi-technology range, which also includes battery electric (BEV) and hydrogen fuel cell electric (FCEV) solutions, offering greater efficiency and affordable solutions for reducing emissions carbon dioxide.

We can define Toyota Prius as pioneer of new technologies, a car that has always inspired the future of other models, and the new generation will not be outdone. It introduces the brand’s next-generation plug-in hybrid system, a total evolution, featuring more power thanks to a new high-capacity battery.

Hybrid technology

A more powerful generator set and two-litre engine deliver a combined output of 223 hp (164 kW) and offer the driver energetic and responsive acceleration. That’s not all, the bodywork of the new 2023 Prius is designed to optimize airflow for excellent fuel efficiency, handling and stability.

The distinctive style that made the model famous today evolves towards a more dynamic look thanks to a silhouette typical of coupés. The car is built on the second generation GA-C platform Toyota New Global Architecture (TNGA), characterized by a reduced weight and greater rigidity. Thanks to the optimization of the battery and fuel tank placement, a lower center of gravity has been achieved, and the driving experience becomes more captivating and carefree.

The cockpit is spacious, and combines driving fun and excitement, using the new Prius “Island Architecture” concept, for a clean and spacious interior for the occupants. The driving position is lower, creating a sporty feel, while displays and controls are positioned for optimum ergonomics.

The driving performance of the new Toyota Prius

The next-generation hybrid system brings about an all-round evolution of the driving experience on the plug-in Prius, providing more power and greater efficiency. The 2.0-litre TNGA engine produces 148 PS (111 kW) and combines with a new 160 PS (120 kW) electric motor for a total system output of 223 DIN PS (164 kW). Compared to the current generation plug-in hybrid’s 122 PS (90 kW), the increased power ensures excellent acceleration.

Autonomy in EV mode it has been improved by the House and is greater than 50% compared to the current generation. This is thanks to a new 13.6 kWh lithium-ion battery. Higher energy density cells allow for optimized packaging and the battery pack is compact enough to fit under the rear seats, lowering the center of gravity.

Design and interiors

The design of the new model is simple and clean, inspired by the natural flow of air. The distinctive shape is enhanced by a wheelbase that is 50mm longer than the previous generation. At the same time, the overall length has been reduced by 46mm. The rear view is accentuated by a three-dimensional linear lighting element that emphasizes the futuristic design and draws attention to the very bold Prius logo.

As for the interiors, we find a black-themed cockpit, divided into three zones according to the new Prius “Island Architecture”: “surroundings”, “driver module” and “floating instrument panel”. The environment is spacious for the driver and passengers, built with elegant and valuable materials, accentuated by harmonious details that highlight dynamism and a sense of utility.

The dashboard favors the comfort in the cockpit, featuring a clean layout. It combines a discreet, lower central screen and a compact dashboard for air conditioning controls, while the dashboard lighting is linked to Toyota Safety Sense notifications, which send warnings through color changes.

The new generation of Prius will continue the tradition of innovation that began 25 years ago and will be introduced in the price lists in Europe in spring of 2023.

World premiere: the most efficient Toyota Prius ever