Mahindra’s vision is to lead the electric mobility revolution in India by bringing true state-of-the-art electric SUVs, through the three key strategic pillars of Brand, Design and Technology.
Bringing sport to life in electric SUVs, Mahindra introduced two new brands, created specifically to house the company’s electric vehicle portfolio: the iconic XUV brand with the Twin Peak logo in copper, and the new electric-only brand called BE.
The iconic XUV brand will house a product range that builds on Mahindra’s heritage while embracing the future. With sophisticated futuristic design, throbbing performance and dynamic innovation, it is aimed at customers who have a passion to live life beyond limits while making a difference.
The bold, evocative and inspiring BE brand, with its bold new design language, will speak to customers who want to define their life’s journey in their own way while making a difference: a brand that will enable customers to be who they want to be. .
The manifestation of these two brands has been exhibited through five e-SUVs: XUV.e8, XUV.e9, BE.05, BE.07 and BE.09. The first four will be released between 2024 and 2026.
Design:
Common to these SUVs is the new Mahindra Heartcore design philosophy: a combination of unmissable presence, inner strength and attitude. Breaking new ground, these all-new e-SUVs will create an electrifying presence, both on-road and off-road, while upholding the heritage of Mahindra’s flagship SUVs.
INGLO Technology:
Indian at heart and global in scope, the INGLO platform encapsulates progressive battery technology, platform architecture, brain power and human-machine interface. The name also symbolizes the flow and exchange of energy and emotion, a GLO of well-being, a system that brings complete harmony.
The state-of-the-art INGLO platform will underpin all Mahindra electric vehicles in the future. The purpose-built platform will include intuitive, intelligent and immersive innovations that will serve as the backbone of the Mahindra EV architecture and is the heart of its latest human-machine interface.
INGLO offers class-leading safety standards, exciting performance, excellent range and efficiency, exemplary driving dynamics, versatility and intelligent HMI. INGLO also offers a multi-sensory driving experience with a futuristic augmented reality-enabled head-up display, edge-to-edge display, 5G network capability and over-the-air upgrades that will keep electric vehicles looking like new.
| Mahindra introduces five electric SUVs under two brands based on the INGLO platform |
Dr. Anish Shah, Managing Director and Chief Executive Officer of Mahindra Group, said: “We are proud and delighted to showcase our vision for Born Electric. It provides a strategic direction that is in line with our core philosophy of ‘Rise’: to be an organization that will be among the best in the world and at the same time rise up for our planet to fight climate change. Mahindra will offer customers future-proof technology, eye-catching design, world-class products and the benefits of partnerships By 2027, we expect a quarter of the SUVs we sell to be electric.”
Rajesh Jejurikar, Managing Director, Automotive & Agriculture Sectors, Mahindra & Mahindra, said: “Our Born Electric vision is underpinned by the future-ready INGLO platform, two exciting new brands and the Heartcore design philosophy. All five SUVs electric vehicles provide a powerful glimpse of our strategic direction and is based on Mahindra’s attitude of a racing spirit and adventurous attitude.Our goal is to not only electrify the roads, but also the hearts and minds of SUV fans in the India and around the world.”
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Thus, Mahindra & Mahindra introduces its new next-generation INGLO EV platform and five e-SUVs under two electric vehicle brands.
Mahindra introduces five electric SUVs under two brands based on the INGLO platform