Kia wins the “Best of the Best” award at the “Red Dot Award”

Kia along with Hyundai and Genesis, the three Hyundai Motor Group car brands, have won eight design awards, including two “Best of the Best” and six “Winner”, in Red Dot Award:

Brand & Communication Design 2022, organized by the Design Zentrum of North Rhine-Westphalia, Germany.

Among the awards are two “Best of Best” awards and six “Winner”.

Kia Corporation reaffirmed its competitive advantage by earning the “Winner” award for its corporate design guidelines. “Kia CI Guideline” is a design manual to consistently communicate the corporate identity to customers around the world, in accordance with the brand’s new direction and strategy.

This clever guide outlines the brand’s design elements, such as the logo, tagline, and typography. Since relaunching its brand last year, Kia has moved rapidly into the future to become a “sustainable mobility solutions provider”.

Hyundai Motor’s booth for CES 2022 has won the “Best of the Best” award, the highest distinction awarded by the jury, in the Fair Stands category. It showed the company’s vision of robotics as generating unlimited freedom of mobility.

At CES 2022, Hyundai Motor revealed its new “Metamobility” concept, aiming to pioneer the use of robotics in both the real world and the metaverse.

It consisted of a robotics-based “Mobility of Things” (MoT) ecosystem, and allowed visitors to experience it at Hyundai’s own booth.

It also showcased its Plug & Drive (PnD) and Drive & Lift (DnL) modular platforms as end-to-end solutions for its MoT ecosystem, as well as Boston Dynamics’ Spot® quadruped robot and Atlas TM bipedal humanoid robot.

In addition, Red Dot Award has awarded Hyundai Motor with the award “Winner” in brand stores (Brand Stores) for the exhibition of Hyundai Motor Songpa. It offers a different space and a new customer experience based on the Hyundai Concierge service.


Stainless mesh nets and 2,100 fasteners inside and outside the building symbolize Hyundai’s strong commitment to the entire process of making and selling automobiles.

For the luxury brand Genesis, three dealerships have received Red Dot Awards for Retail Design: Genesis Suji, Genesis Studio Anseong and Genesis House New York. Likewise, an artistic installation inspired by the GV60 electric vehicle won in Spatial Communication.

On the other hand, the integrated and connected driving position (Connected Car Integrated Cockpit ccIC) of Genesis took the user interface award (User Interface). These awards reflect how Genesis visually expresses its brand identity across all of its settings and customer experiences.


Genesis Suji especially stood out by achieving the “Best of the Best” award in the Brand Stores category. Genesis Suji redefines the Korean car customer experience.

This four-story, 4,991-square-meter facility simultaneously serves as an automobile showroom, service delivery platform and test drive center. It is the first space of its kind in Korea that combines an exhibition area with a service program.

Genesis Studio Anseong’s 663-square-meter showroom contrasts with the white surroundings of the mall. It boldly frames the brand’s latest products in a futuristic vision of design, sound and light that invites customers to experience the most advanced models first-hand.

Described as a sophisticated oasis in the heart of the city, Genesis House New York is a fascinating community. There is much to explore, from art installations to a modern take on traditional Korean food, along with the impressive presence of the Genesis range.

You can even partake in a Korean tea ceremony while enjoying panoramic views of the Hudson River and High Line Park.

Genesis created a campaign for the GV60 with the concept focusing on the “Crystal Sphere”, one of the most notable features of the model. An accompanying art installation featured 400x400x80 modules made of double-sided dichroic film, transforming the space with iridescent reflections and creating shifting spaces.

The aforementioned spatial design awards were achieved thanks to Genesis’s collaboration with Seoul-based architecture firm Suh Architects, who worked closely together to convey the brand’s philosophy in a cultural context.

By embodying the Genesis brand identity in the unique context of the city that each space occupied, the brand was able to convey a consistent message alongside the individuality of each setting.

In addition, the Genesis ccIC (Connected Car Integrated Cockpit) connects the instrumentation, infotainment system and head-up-display on a widescreen display, producing a high-tech look and outstanding ease of use.

This world’s first integrated controller provides a new user experience for customers by organically circulating and linking the contents of each system in the infotainment system.

Kia wins the “Best of the Best” award at the “Red Dot Award”