Acura Precision EV Concept, a new SUV that anticipates an electric age

The new Acura Precision EV Concept is a concept model that advances the design language that the Acura brand will apply to its future electric cars. In addition, it is positioned as the prelude to the first 100% electric SUV that Acura will launch on the market in 2024.

The time has come for Acura
bet on the electric car. The well-known American brand has launched all the machinery (thanks to the support of Honda) to carry out its particular electrification process. A process about which we have new and very interesting information thanks to the appearance of a conceptual model. The new Acura Precision EV Concept.

Acura’s new concept car allows us to look into the immediate future of the company. A future marked by electric mobility. The new Precision EV Concept advances the main keys of the design language that Acura will use in its electric vehicles and, as if that were not enough, it is also the prelude to a 100% electric SUV that we will know before 2025.

The new Acura Precision EV Concept has been presented in society

Acura Precision EV Concept, the “north star”

Just take a quick look at the new Precision EV Concept to discover its most characteristic features. It is a vehicle to which we must pay a lot of attention since, as we have well pointed out, it will inspire the next Acura designs. The company itself describes it as the “north star.” Let’s start a review of its exterior.

On the front there is a evolution of Acura’s Diamond Pentagon grille. Due to the differences that exist between the air cooling needs of a thermal car with an electric one, the designers have been able to take certain licenses. One section is illuminated. It is also worth noting the shape of the optical groups.

The side view brings out its SUV essence and, by the way, we have some nice 23-inch alloy wheels that expose the brake calipers painted in yellow. And finishing our tour of the exterior at the rear, we will find some LED pilots in a horizontal, enveloping and very thin arrangement.

Acura Precision EV Concept - interior
The futuristic and technological interior of the new Acura Precision EV Concept

The interior of the new Acura Precision EV Concept

Leaving aside the outside, if we go into the interior of the new Precision EV Concept
we will quickly be enveloped by a futuristic environment. It is in the cabin where it is clearer that we are facing a conceptual model. Acura has used premium quality and sustainable materials. For example, the seats are upholstered in biomass leather and the aluminum is recycled. There is also wood harvested from responsibly managed forests.

The driving position is low and the steering wheel has a Formula 1 inspired design. In addition to offering a sporty driving experience, this SUV has autonomous driving capabilities. If activated, the steering wheel will retract and the lighting system will create a relaxing environment to enjoy the journey.

A large, curved and transparent screen acts as a “nerve center”. It is a key component to drive the infotainment system. The interior of the Precision EV Concept shows a sneak peek of Dual Experience interior design philosophy.

Acura Precision EV Concept - front
Acura’s first electric SUV will arrive in 2024

Acura’s first electric SUV will arrive in 2024

Last but not least, we must emphasize the fact that some of the features we see in the Precision EV Concept will be applied to Acura’s first electric SUV. An SUV that will be ready to storm the market in the year 2024. This is what Emile Korkor, Acura Assistant Vice President of National Sales, has pointed out: “The Acura Precision EV Concept is a design study that will shape the direction of Acura’s future products in the electrified age, including our first all-electric SUV in 2024.”


Acura Precision EV Concept, a new SUV that anticipates an electric age