QMI protagonist in the record

It ended in the first half of November the record edition from Lucca Comics & Gameshistorical reference event for the variegated world of pop culture and contemporary languages: i 320,000 tickets soldthe total attendance close to one million people, the stature of the special guests and also of the contents offered to the public, undoubtedly make Lucca Comics&Games an event of global significance.

She was a great protagonist the Movie Area, conceived in 2011 and always organised from QMI extensiona content company led by Roger Faggioni And Main Partner of Lucca Crea. The same agency gave the many enthusiasts previews and international guests of the highest quality.

Over all Tim Burtonthe iconic director arrived in Lucca to present the Netflix series Wednesdaywhose presence attracted people to Piazza San Michele over 8,000 fansand the cast of Rings of powerthe Amazon Prime Video series based on the novel The Lord of the Rings.

“Knowing the enormous work behind this LC&G 2022 we certainly expected a great edition, but we could not imagine the incredible enthusiasm that hundreds of thousands of fans have given us for all the days of the festival – he claims Ruggero Faggioni, Chief Executive Officer from QMI extension Never like this year has Lucca been much more than an event: we are now talking about a real experiential platform which in five days, thanks also to the integration with the digital and social ecosystem of the event, has allowed us and the brands present to interact with a truly extraordinary and incredibly transversal pool of visitors”.

The company, founded in 2002 by John Cova and operating in the field of entertainment marketing, moreover, it had theownership of the management and coordination of all the activities of production, communication And sponsorship of the brands involved by LC&G: among these, not only big brands such as Vodafone, Kellogg’s and Esprinet (with the brand Celly), which presented exclusive content and products to the Lucca public, as well as important emerging brands such as The perfect cocktail which, in the Dungeons & Dragons Tavern – The Honor of Thieves, offered all visitors Dragon Brew, the film’s signature cocktail.

In particular, thanks to the direction of QMI, Vodafone got a leading position with a dedicated area in Piazza San Michele, in the center of the city. . The company has granted gamers to try preview Home of the Unstoppablethe first game map by Vodafone in the “metaverse” of Fortnite, where you can admire a suggestive reproduction of medieval Lucca enriched by tech and futuristic elements. The players, therefore, challenged each other having, moreover, the possibility of competing with Pow3rone of the most famous Italian gamer influencers.

Record numbers even those recorded by Kellogg’s Krave: over 100,000 samples distributed in an activity from physical and online engagement conceived by QMI, with which the brand was able, among other things, to sponsor the format “Good Morning by Krave” (live on the Twitch channel of the event, with over 320,000 views, product placement and verbal mention by the talents involved), and thus involve, CKibeTwitch Ambassador and illustrator among the most loved by the pop community, in the creation of 8 custom sketches and made in a special edition for Lucca C&G22.

With the emotions of Lucca Comics & Games 2022 still alive and clear, for QMI extension it is already time to look to the future. There are many ambitious projects for 2023: certainly the next edition of the Festival will be even more awaited from now on, together with other important film productions such as the docufilm on Giovanni Soldini, the development of proprietary formats such as SeriesCon and the Lives without Labels review , and the ongoing activities of the Milanese entertainment company, from brand partnerships, to events, promotions, to branded content & entertainment.

QMI protagonist in the record-breaking edition of Lucca Comics&Games