Meta, Twitter and Snap: this is how they deal with the GPT revolution
Digital Economy Expansion, by Miriam Preto, p. 7
The big social networks do not want to stay out of the revolution of generative artificial intelligence, i.e. capable of creating content. In the last weeks, Half And Snaps have made official announcements in this field and the news has leaked that Elon Musk, owner of Twitter, is studying the development of its own technology. These three companies are moving in the wake of the huge viral phenomenon of Chat GPTthe natural language chatbot developed by the US company Open AIowned by Microsoft. Mark ZuckerbergCEO of Half, revealed that the company has established a “high-level” team whose goal is to accelerate the adoption of generative AI in the company. The executive explained that the short-term goal is to develop “pleasant experiences” around this technology in the various products of the company, which owns Facebook, Instagram And Whatsapp. His long-term vision is to develop artificial intelligence assistants “that can help people in different ways,” he explains. The company is already exploring both chatbot-like features, and around Mark Zuckerberg it has built a top level to accelerate the adoption of these technologies for images and videos, with the aim of improving products such as WhatsApp, Messenger and Instagram. But Zuckerberg says Meta still has a lot of work to do before it can offer “futuristic experiences.”
Chat GPT brought the possibilities of conversational chatbots to the general public, capable of answering questions in natural language and creating coherent content that appears to be written by a human. In addition, generative AI is also applied to the creation of images, among others, as shown by programs such as From-E-2, Midjourney or Stable diffusion. Snapchat has decided to make the first tools based on this type of artificial intelligence available to its users. The social network announced last week that subscribers to its paid service (it has 2.5 million Snapchat+ subscribers) will be able to use a chatbot called My AI which is based on OpenAI technology. Even Spiegel, CEO of Snap, told The Verge that the goal is to make it available to the social network’s 750 million users in the future. The company is piloting Snapchat Plus subscribers to chat with a ChatGPT-based assistant to see how the chatbot can help its community. Snap believes that technology can act as an intelligent personal assistant. Users can chat with him in natural language to ask, for example, for recipe recommendations, birthday gift ideas or entertainment programs.
(Continued on Digital Economy Expansion)