New Kona, bold, dynamic design and for electrified mobility

Hyundai unveils the design of New Kona, the new generation of the brand’s iconic compact SUV which features a futuristic look developed starting from the electric version. The new Kona is bigger and will be available in four variants including: 100% electric (EV), full hybrid (HEV), with internal combustion engine (ICE) and in N Line sports trim – with a universal architecture for all but a unique and distinctive style for each.

With the new Kona, Hyundai once again confirms its commitment to sustainable mobility and showcases a technology-driven design study, enhancing its offering of electric vehicles – innovated and extended by the IONIQ range – and at the same time responding to the different mobility needs of customers through a wide range of power supplies.

“With the unmistakable character of the model, New Kona expresses a confident, bold and dynamic presence – he declared SangYup Lee, Executive Vice President and Head of Hyundai Design Center –. Kona has evolved in every respect to embrace an even wider range and thus become a true support for every lifestyle”.

New Kona it has evolved into a larger SUV, but without betraying its urban vocation, with a bold style that conveys a more dynamic road presence and a driver-focused interior. To offer customers maximum interior space, the new Kona has grown to 4,355 mm in length, 150 mm longer than the previous generation when comparing EV versions. In addition, the model has gained 25 mm in width and 60 mm in wheelbase compared to the past, without losing any of its iconic design identity.

Unlike most vehicles offered with different powertrains, the development team worked on the all-new KONA starting with the all-electric version and then adapting the design for the other powertrains. This unconventional approach has allowed Hyundai to extend technology-focused design thinking to all Kona variants. Furthermore, despite the shared architecture, each version (EV, ICE/HEV and N Line) features a differentiated and distinctive futuristic style.

New Kona’s streamlined front end characterizes the sheer volume of the front section, which contributes to the model’s fluid aerodynamic performance. The essentiality of the volumes is highlighted by the luminous signature Seamless Horizon Lamp with horizontal development. In the EV variant, it takes up the ‘pixel’ motif characteristic of the brand’s IONIQ electric range in the Pixelated Seamless Horizon Lamp, which represents a first for a Hyundai model giving it a distinctive touch. Despite its futuristic appearance, the New Kona never forgets that it is an SUV: its dynamic style is accentuated by the sculpted wheel arch linings, which incorporate the lamps at both the front and rear, highlighting the robustness of the model.

New Kona, bold, dynamic design and for electrified mobility – Time Magazine