Hyundai, Genesis and Kia win various awards at the Red Dot Awards 2022

Hyundai, Genesis And Kiathe three car brands that make up Hyundai Motor Group, won eight design awardsincluding two Best of the Best and six Winner, al Red Dot Award: Brand & Communication Design 2022hosted by the German Design Zentrum Nordrhein-Westfalen.

The CES 2022 Exhibition Booth of Hyundai Motor, which shared the company’s vision for robotics providing unlimited freedom of mobility in the real world and in the metaverse, won the Best of the Best award, the highest accolade the jury can award, in the Fair Stand category. .

Hyundai, Genesis and Kia: the three brands take home various prizes at the Red Dot Awards 2022

At CES 2022, Hyundai Motor revealed its new concept of Metamobility, with the aim of paving the way for the use of robotics both in the real world and in the metaverse, starting with a robotics-based Mobility of Things (MoT) ecosystem. , and allowed visitors to try them on at the exhibition stand.

The Korean brand also revealed its own modular Plug & Drive platforms (PnD) e Drive & Lift (DnL) as all-in-one solutions for its MoT ecosystem, Boston Dynamics’ quadruped Spot robot and the Atlas TM bipedal humanoid robot.

In addition, the Red Dot Award awarded Hyundai Motor with a Winner award for Hyundai Motor Songpa showrooms in the Brand Stores category. The showroom offers a new space and customer experience based on Hyundai’s concierge service. The repeated stainless steel nets and 2100 mounting clips inside and outside the building symbolize Hyundai’s strong commitment to the entire car manufacturing and sales process.

For the luxury brand Genesis, Genesis Suji, Genesis Studio Anseong And Genesis House New York each received a Red Dot award for Retail Design and an art installation inspired by the electric vehicle GV60 won for Spatial Communication. Furthermore, Genesis Connected Car Integrated Cockpit (CCIC) won for its user interface. These victories reflect how the premium brand visually expresses its brand identity across its spaces and customer experiences.

Notably, Genesis Suji took home the Best of the Best award in the Brand Stores category. Genesis Suji redefines the Korean automotive customer experience. The four-story, 4991 m² facility simultaneously serves as an automotive showcase, service delivery platform and test drive center. It is the first space of its kind in Korea to combine a presentation space with a service program.

In stark contrast to the bright white ambiance of the mall, Genesis Studio Anseong’s 663 m² showroom boldly frames the brand’s latest cars in a futuristic vision of design, sound and light that welcomes customers to experience the models firsthand. highly advanced.

Described as a sophisticated oasis in the heart of the city, Genesis House New York is an intriguing sanctuary. There is a lot to explore, from art installations to a modern take on traditional Korean cuisine, along with the impressive view of the Genesis range. People can even take part in a Korean tea ceremony while enjoying the scenic views of the Hudson River and the High Line park.

Genesis has created a campaign dedicated to Genesis GV60 with the concept centered around Crystal Sphere, one of the most important features of the model. An accompanying art installation included 400 x 400 x 80 modules made with a double-sided dichroic film that transformed the site with iridescent reflections.

The aforementioned spatial design awards were achieved through Genesis’ collaboration with Seoul-based architecture firm Suh Architects, after working closely to convey the brand’s philosophy in a cultural context. By realizing the identity of the South Korean brand within the unique context of the city that each space occupied, the brand was able to convey coherent messages along with the individuality of each environment.

In addition, the Genesis CCIC (Connected Car Integrated Cockpit) links the instrument cluster, infotainment system and head-up display into a panoramic display, creating a high-tech look and exceptional usability. The world’s first integrated cockpit controller offers a new user experience to customers by organically circulating and linking the contents of each system in the infotainment.

Last but not least, Kia reaffirmed its competitive advantage by earning a Winner award for its Corporate Design Guides. Kia CI Guideline is a design manual for consistently communicating corporate identity to global customers in line with Hyundai Motor Group’s new brand direction and strategy. This guide describes the design elements of the brand, such as the logo, slogan and typeface. Since last year’s relaunch, Kia has moved quickly into the future to become a provider of sustainable mobility solutions.

Hyundai, Genesis and Kia win various awards at the Red Dot Awards 2022