The collection AlphaTauri autumn winter 2023 2024 is inspired by the contrast between traditional, serene rural structures and the futuristic approach of modern architecture and contemporary buildings. Very often, these modern buildings incorporate traditional elements, making the past and the future exist simultaneously, in parallel.
This combination of tradition and innovation perfectly reflects the spirit of Alpha Tauri and translates into styles of the collection with the combination of different materials. The timeless elegance of natural fabrics and knitwear blends with a technical performance that embodies the brand’s DNA.
AlphaTauri fall winter 2023 2024: the collection
There natural texture of marble, present in both classical and modern architecture, is a recurring print theme in the collection. It can be found in woven, knitwear and accessory pieces, blending different depths and using different materials.
In knitwear, natural fibers such as wool, cashmere and Tencel are combined with the high quality of technical yarns such as Sorona. These fabrics can also be found in other product categories including outerwear, where natural tactile looking fabrics such as wool, felt, teddy are combined with nylon fabrics and the TaurobranAlphaTauri’s signature fabric.
A technical touch, essential to the AlphaTauri brand, is also found in the finishes and features such as the technology packable, as well as modular garments with detachable elements for more versatile wearability opportunities.
Taurobranthe waterproof and extremely breathable 3-layer membrane created for AlphaTauri is used in a variety of products throughout the autumn winter 2023 collection – first of all in the iconic Koov and Kaav parkas – but also in jackets, sweaters and accessories.
The pieces of 3D knitwear, made in one piece without seams, offer a perfect fit and high levels of comfort. The 3D knit products are available in performance yarn, cashmere blends and merino blends. The latest addition this season is a heavier, midweight pure merino wool yarn used in thicker, winterier garments. There 3D Knit technology it is available not only in tops and sweaters, but also in pants and dresses.
The autumn winter 2023 season also sees the introduction of new shapes and product categories in the collection. In menswear they are added oversized pieces and more with a wider fit. These can be easily combined with slim-fitting and classic men’s styles and offer more variety to customers.
There color palette this season represents the transition from the natural earthy colors of autumn to cooler winter tones: from intense green, to corn (beige) and royal plum, to chalk, and the classic AlphaTauri navy blue and black. The flagship color in menswear is a vivid blue. Tones and fabrics are very easy to combine and allow for a maximum range of combinations, going from a monochromatic elegant look, to more different colored styling options.
AlphaTauri accessories complete the outfits and are carefully aligned with the collection in terms of colour, material and fabrics. Beanies and scarves are in a cashmere blend and match perfectly with the knitwear. There is also a waterproof Taurobran bucket hat.
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