While we all celebrated with our families, the players of the Argentine National Team did too. Lionel Messi He spent the holidays with his family at his home in Rosario and there was no shortage of long-awaited photos. Posing with Antonela Roccuzzo, Lio showed off one of the most talked about looks of his in her career due to the colors and the shape of her outfit.
If you don’t already know, the soccer star chose a two-piece, pajama style, with bermuda shorts and a dark green short-sleeved shirt with orange details. Not everything ends there, since the player decided to bet on an international luxury brand: gucci. After several criticized her outfit and others praised it, the firm’s online store sold out the shirt dressed by Lionel Messi.
It is that despite the fact that this garment had a high price (almost a thousand dollars), the Argentine transforms into gold everything he touches or what he uses! gucci received a lot of profit thanks to this simple post of the couple, but why Lio messi You opted for an outfit from this brand and not from another?
The world champion has large contracts with mega companies such as Adidas or Louis Vuitton – who together with Cristiano Ronaldo starred in the last campaign of the French house. However, Lionel did not get carried away by any of these companies, but instead chose a luxury Italian house that has had strong growth in recent years.
Even during the Qatar 2022 World Cup, gucci made headlines due to its creative director, Alessandro Michele, leaving his position. Michele was the revolutionary designer who saved the firm after being stagnant for several years. One of the imprints of the Italian was to cause fun in fashion, mixing textures, colors, patterns and styles. He was the creator of the “granny” fashion (granny in Spanish), as well as the promoter of encouraging actors or singers to wear clothing popularly considered for women.
Remember Harry Styles’ see-through blouse at the 2019 Met Gala? Or when Jared Leto carried his own head as a bag? All were innovations by Alessandro Michele in gucci. Thanks to these small but essential changes, the brand took off in sales and opened several stores around the world.
On the other hand, it is considered one of the first luxury brands to incorporate and popularize the genderless style. This premise changed the traditional perspective on gucci and transformed it into a more modern, versatile and futuristic thought. Simple and clear: the firm adapted to the new generations and thus succeeded.
Many will think that Lionel Messi You chose this shirt because you liked it, it seemed canchera or it is from gucci. We go further and think that the soccer star wants to tell us something with this look. Will there be collaboration between the Italian house and Lio? We will have to wait to find out.