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Brizo Data yesterday published a study on the restaurant technology landscape. Title 2023 Restaurant Technology Landscapeit reveals the main players and the innovations they can bring to the North American sector.
“Insights from Brizo Data show that technology adoption isn’t just about generating revenue or creating ‘futuristic’ ‘niche’ experiences,” Brizo Data co-founder Trevor Shimizu said in a statement. Much of today’s technology assists restaurant owners in their daily lives, helping them optimize operations and create efficiencies. »
The study shows that technology is used more by institutions that have a strong enough business model to enable innovation. This technology helps automate some labour-intensive tasks and background operations, while giving customers the experience and convenience they want.
“While the restaurant industry is known for the real-world, analog dining experience and the hard work and skills needed to create it, the pandemic has catalyzed the adoption of new technologies that have enabled restaurants to continue to work, regardless of the restrictions, can we read in a press release. Ghost kitchens – establishments that have no dining facilities and only deliver – are flourishing, online ordering and delivery services have grown, and contactless payment systems have become the norm. »
Technological trends
Brizo Data identified the tools most used by restaurants: payment systems and point of sale, online ordering, artificial intelligence (AI) and robotics, reservations and staff, ghost kitchens, l inventory, accounting and staffing solutions. One of the most popular reasons for the adoption of technological tools is that their use provides access to new types of data. This information has the power to influence decision-making and create efficiencies that would not have been possible otherwise.
Several trends emerge from this study. First of all, AI, robotics as well as delivery have improved this year. Online ordering generates new types of data and new technologies are emerging for dynamic pricing, food safety and food waste management. Ghost kitchens have more power than before, POS integrates with kitchen and room operations, and staff are more efficient than before. The possibility of paying with several payment methods increases customer comfort, the reservation and waiting list systems are more advanced and the loyalty programs are more efficient.
The 2023 Restaurant Technology Landscape was created by identifying companies serving the US and Canadian restaurant markets. It was defined by capturing those ranked and mentioned online, identifying the technology used in the markets using Brizo FoodMetrics – the company’s market analytics platform – and categorizing companies based on of their base offerings.
To read the study: 2023 Brizo Restaurant Tech Landscape